BA Meetup

I've just returned from this year's BA Meetup at RAF Northolt, London, UK.  This Business Aviation conference is destined to become a "Must do" event for anyone interested in Business and Corporate aviation.  Bud Slabbaert puts together a truly eclectic mix of speakers.  In an informal and relaxed atmosphere, you can meet and get to know a wide variety of folks from all over the world who have an interest in this area of the profession.  The range of topics presented is truly varied and interesting. Surprisingly, some of the discussions were presented by people from outside the industry, but who offered valuable insights into areas sometimes overlooked by the Aviation community.   This year saw an inspired presentation by Stephan Cheliotis on Brand analysis and development and an equally interesting talk on Search Engine Optimisation.  These might not sound as though they could inspire, but there are applications to our business which are sadly overlooked.  Count me in for next year.

At the meeting, I met a considerable number of delegates from Russia and Eastern Europe. This is an area which deserves attention.  These people are developing ambitious young companies and there will be ongoing opportunities for consultance and assistance in the coming years.  Ignore them at your peril.